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Dave Wakeman's The Business of Fun Podcast

Oct 4, 2018

Today's episode is brought to you by Booking Protect. The global leader in refund protection. Find out how Booking Protect can help your organization deliver better service to your customers and how you can generate a new revenue stream for your organization by visiting 

Today's guest is a good one: it is my buddy, Richard Howle, from The Ticket Factory in the UK. 

I've wanted to have Richard on the podcast since the start because I feel like he is a real rock star of ticketing and explains pricing and strategy in a way that is easy for anyone to understand. 

We got into a lot of stuff in this conversation like:

* Putting customers first.

* Developing new markets.

* The role of the secondary market.

* Balancing between profits and customer development.

* Social aspects of the arts.

And a whole lot more. 

You can follow Richard on Twitter