Feb 25, 2021
10 tips on pricing in 8 minutes!
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Feb 16, 2021
Check out the Talking Tickets newsletter at www.talkingtickets.substack.com
Today, I share a bit about market research:
* Why most of your data that you had before the pandemic isn't going to be useful.
* What you can do to study your market now.
* How to do Backwards Market...
Feb 10, 2021
Today's guest is my friend, Greg Turner!
Happy Chinese New Year!
We had a chance to talk about how China is right now after a year of the pandemic. Greg explains social media and marketing in China.
He also gives us a primer on doing business in China and how to approach the idea now.
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Jan 27, 2021
Day 3 of my podcast experiment and I want to talk about strategy before tactics and the marketing mix.
Strategy before tactics is the key to the way that I approach marketing.
You need to do research, segment, target, and position your business before you can move onto tactics.
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Jan 26, 2021
Day 2 of my quick lessons focuses on market research.
I teach you about ethnography, qualitative, and quantitative market research. I cap it off with a quick bit on Backwards Market Research.
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