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Dave Wakeman's The Business of Fun Podcast

Jan 27, 2021

Day 3 of my podcast experiment and I want to talk about strategy before tactics and the marketing mix. 

Strategy before tactics is the key to the way that I approach marketing. 

You need to do research, segment, target, and position your business before you can move onto tactics. 

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Jan 26, 2021

Day 2 of my quick lessons focuses on market research. 

I teach you about ethnography, qualitative, and quantitative market research. I cap it off with a quick bit on Backwards Market Research. 

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Jan 25, 2021

I'm trying something new this week by offering up a few really short lessons on topics I think folks need to know more about. 

This is a test to see the best way to deliver case studies and more lessons using some of the tools I have already. 

Today, I talk strategy with 2 minutes and 2 questions on essential questions...

Jan 14, 2021

My guest today is SecuTix CEO, Frederic Longatte. 

We discuss revenue, technology and integration, processes, marketing, museums, live events, and a lot more. 

Check out my friends at Refund protection will be a helpful partner to reopening your venues and give your guests peace of mind.