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Dave Wakeman's The Business of Fun Podcast

Feb 25, 2021

10 tips on pricing in 8 minutes! 

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Feb 16, 2021

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Today, I share a bit about market research:

* Why most of your data that you had before the pandemic isn't going to be useful. 

* What you can do to study your market now. 

* How to do Backwards Market...

Feb 10, 2021

Today's guest is my friend, Greg Turner! 

Happy Chinese New Year! 

We had a chance to talk about how China is right now after a year of the pandemic. Greg explains social media and marketing in China. 

He also gives us a primer on doing business in China and how to approach the idea now. 

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Jan 27, 2021

Day 3 of my podcast experiment and I want to talk about strategy before tactics and the marketing mix. 

Strategy before tactics is the key to the way that I approach marketing. 

You need to do research, segment, target, and position your business before you can move onto tactics. 

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Jan 26, 2021

Day 2 of my quick lessons focuses on market research. 

I teach you about ethnography, qualitative, and quantitative market research. I cap it off with a quick bit on Backwards Market Research. 

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