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Dave Wakeman's The Business of Fun Podcast

Feb 14, 2019

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My guest today is Kirk Bentley from Wordfly.

We're buddies with Seattle in common. 

I wanted to have Kirk to talk about email marketing. 

As anyone that has followed my work for any length of time knows, I'm a big believer in email and also someone that is frustrated about how poorly it is done. 

Kirk is really smart about email and Wordfly offers up an email solution that is specifically designed for arts and entertainment organizations. 

We cover a lot of ground in this episode including:

  •  Where to start with email marketing.
  • Call to actions
  • Permission Marketing
  • ROI of email
  • Cadence
  • Frequency
  • Change

And, a whole lot more. 

We also made a special offer that I don't want you to miss. This is totally due to my belief in the product and the idea of email marketing, if you email me or Kirk at we will get you a free 30-day trial of Wordfly and I will do a free audit of your campaigns. 

That's really an offer you can't refuse. 

Find Kirk at 

You can get my email newsletter that I talk about by sending me an email with "newsletter" as the subject line to