Jan 27, 2021
Day 3 of my podcast experiment and I want to talk about strategy before tactics and the marketing mix.
Strategy before tactics is the key to the way that I approach marketing.
You need to do research, segment, target, and position your business before you can move onto tactics.
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Jan 26, 2021
Day 2 of my quick lessons focuses on market research.
I teach you about ethnography, qualitative, and quantitative market research. I cap it off with a quick bit on Backwards Market Research.
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Jan 25, 2021
I'm trying something new this week by offering up a few really short lessons on topics I think folks need to know more about.
This is a test to see the best way to deliver case studies and more lessons using some of the tools I have already.
Today, I talk strategy with 2 minutes and 2 questions on essential questions...
Jan 14, 2021
My guest today is SecuTix CEO, Frederic Longatte.
We discuss revenue, technology and integration, processes, marketing, museums, live events, and a lot more.
Check out my friends at www.bookingprotect.com Refund protection will be a helpful partner to reopening your venues and give your guests peace of mind.