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Dave Wakeman's The Business of Fun Podcast

Apr 23, 2019

Today's episode is brought to you by Booking Protect: The Global Leaders in Refund Protection. 

Find out how you and your organization can partner with Booking Protect to offer a better buying experience, more peace of mind in their purchases, and how you can create a new revenue stream for your organization by visiting

My guest today is Sean Kelly from Vatic. 

We get into a deep dive on dynamic pricing and I think it is a really valuable listen. 

We discuss moving pricing up and down. We talking about what goes into pricing effectively. We talk about scaling, sales velocity, and managing demand. 

We talked about underestimating the value of your shows. 

I learned a really interesting thing today that consumers don't always have a direct link in their head between the price of a subscription and the price of an individual ticket. 

Most importantly, we talked about the results of using dynamic pricing which can be on average an increase of 10-12% and Sean even shares an example where an arts organization increased revenue over a few years by 40%. 

You can find Vatic by going to

I'm doing an event in NYC on May 8th called "Selling More Tickets" and we are going to cover strategy, marketing, sales, and more. Listeners of "The Business of Fun" get a special breakfast Q&A with me and Eric Fuller. All you need to do is send me your confirmation email and I'll get you signed up.