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Dave Wakeman's The Business of Fun Podcast


Jan 27, 2021

Day 3 of my podcast experiment and I want to talk about strategy before tactics and the marketing mix. 

Strategy before tactics is the key to the way that I approach marketing. 

You need to do research, segment, target, and position your business before you can move onto tactics. 

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Check out my friends at www.bookingprotect.com and www.activitystream.com for information and ideas on recovering from the pandemic.