Mar 9, 2023
I'm talking with Paul Bailey from Halo in Bristol, UK today.
We are discussing brand and this is a great one because we set out to hit on a few really important topics:
- Research
- Brand Purpose
- Top of Funnel Activity
Paul was kind enough to come on to be the first guest to talk about brand exclusively so that I would have some conversations that I directed to include as resources for my upcoming applied brand management class for executive MBAs.
We hit on the 95/5 rule that comes out of LinkedIn's research. The Long and Short of It. The challenge of last click attribution. Brand as a tool to generate future demand...and a lot more.
Check out my friends at Cover Genius: www.CoverGenius.com
The CFAR product is very helpful to folks now because peace of mind is showing up in purchase habits around the world meaning uncertainty is showing up as a driver for customers holding off from buying their tickets/trips/entertainment.
https://covergenius.com/any-reason/
Visit my website at www.DaveWakeman.com.
I have some upcoming workshops that will be dropping for NYC, London, Melbourne, and Sydney.
Plus, I'm looking at Singapore, but I haven't been able to lock those dates down just yet.
Get the 'Talking Tickets' newsletter at https://talkingtickets.substack.com and 'The Business of Value' at https://businessofvalue.substack.com
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