Sep 2, 2025
My guest today is Jakob Eliason.
He's one of the co-founders of Pickleball Pop Ups. 'Pickelball as a service' as Jakob describes the concept.
This one was fun because that's the foundation of what Jakob and his partner and team are doing with the sport.
We had a great conversation about the business model, financialization, and where this idea all began.
Spoiler: like a lot of good ideas, it started with craft beer.
Check Jakob's business out at www.pickelballpopups.com
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