Jan 16, 2020
This episode is brought to you by Booking Protect: come check us out at INTIX from 20-23 of January in NYC.
We are at Booth 522 on the trade show floor and I'm doing a panel with Simon on customer service!
My guest today is Ryan Wallman.
Ryan is an advertising man from Melbourne, Australia. He just wrote one of the best books on advertising I've ever had a chance to read!
Delusions of Brandeur is a collaboration with Gasp and Giles Edwards. And, it takes a sharp eye to the world of marketing and advertising.
When I got together with Ryan in Melbourne, I told Derek Palmer that if I'm one of the only people in marketing that Derek doesn't think is full of it, Ryan fills that roll for me.
This is a cool conversation we talk about his love of the Australian Football League. We talk about some of the basics of marketing. We talk about how he developed his voice as a writer. We talk about how to make your advertising impactful.