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Dave Wakeman's The Business of Fun Podcast


Apr 8, 2026

My guest today is Mark Roberge! 

He's from Red 13 Creative. www.Red13Creative.com 

Great talk about audience development. 

Mark is a touring musician and he brings that point of view to his work with artists. 

In today's episode, we get into a bunch of helpful topics such as:

  • The myth of the algorithm: "I got my song on Spotify."
  • Word of mouth marketing and finding the first fans...then turning them into superfans.
  • Building an audience.
  • How to launch a band, product, or album.
  • "Overnight success"
  • Streams of revenue

...and a lot more. 

Visit my website at www.DaveWakeman.com 

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