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Dave Wakeman's The Business of Fun Podcast


Mar 25, 2025

My guest today is Jimi Gibson. 

Jimi is a trained magician. 

He's used his magic skills to help us understand marketing and strategy a little bit better. 

This is a fun conversation. 

We talk about Jimi's work at The Thrive Agency and how the unique culture drives impact. 

We discuss audience bullseyes and dehumanizing language. 

We talk about humanity. 

Jimi shares a great lesson from his training in Canada while he was standing on a stump. 

Jimi also shares a key takeaway from his TED Talk about the magic we all have within us

This one is great. 

Let me know what you think by sending me an email at Dave@DaveWakeman.com

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