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Dave Wakeman's The Business of Fun Podcast

Aug 21, 2018

This episode is brought to you by my friends at Booking Protect. Booking Protect is the global leader in refund protection. Visit and find out how offering refund protection can provide your guests peace of mind, improve their buying experience, and offer your venue a new stream of revenue. 

Today's guest is me! And, my friend, Brett Zalaski. 

This is an experiment in podcasting...which means, it might not work. But I have been talking with Brett about doing a series of podcasts that focuses on some of the pressing challenges in experiences, sports, and entertainment...and allows you to hear a little bit more of my philosophy and my way of working through issues. 

Today, we take on the challenge of empty seats. 

As anyone that has watched sports knows, getting fans into the venue is tougher than ever. We wanted to take a dive into the challenge and offer up some solutions. 

In this episode, we discuss:

* Empty seats

* Pricing

* Fan engagement

* Strategy

* Marketing

* Sales

* Discounts

* Don DeLillo

* Branding


And, a lot more. 

The books we mention in this episode are:

Buy-Ology by Martin Lindstrom. 

In Search of Excellence by Tom Peters and Bob Waterman

The Excellence Dividend by Tom Peters

Find Brett here, here, and here

You can find me, my blog, and all the ways to connect with me at