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Dave Wakeman's The Business of Fun Podcast

Jul 17, 2018

Today's episode is brought to you by Booking Protect, the global leaders in refund protection. You can find out more about them at

Today's guest is Laura Fragoso. She is the Senior VP of Marketing with the Round Rock Express, a minor league baseball team near Austin, Texas. 

We had a really great conversation that took a turn I wasn't expecting as we go really deep into digital marketing including how the Express measure their campaigns, how they deal with consistency, and how they use their digital marketing efforts to build their brand. 

We also cover a ton of stuff about branding, fan focus, and having a really famous owner. It was a great conversation and one that should really help everyone understand how using digital is a key requirement of fan development and retention. 

You can find Laura on Twitter

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Learn more about the Express at

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If you have an idea, a comment, a question, or if you'd like to get my weekly newsletter, email me at dave@davewakeman.

Thanks again for being know I appreciate it.