Jul 25, 2018
This podcast is brought to you in part by Booking Protect. They are the global leaders in refund protection. Find out more at www.bookingprotect.com
Today's guest is Dan Meagher. He's Director of Audience Development & Digital Strategy at the Diablo Ballet outside of San Francisco.
We had a great conversation about arts marketing and the need for more humanity in the performing arts business. Dan shares some of the secrets that helped him and his team reconnect with old ticket buyers to grow their subscription base by 23%.
We talk about the power of written notes, phone calls, and technology. We also discuss some of the missed opportunities that happen every day in arts marketing.
We also talk about why Dan hates scalability as a concept so much.
You can find Dan on LinkedIn.
Visit the Diablo Ballet at www.diabloballet.org
You can learn more about me at www.davewakeman.com.
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